It all started with Strike, our founder’s show potential Shih Tzu, 18 years ago.
Strike was unfortunately diagnosed with a chronic case of mange and no amount of veterinary visits, medication and types of diet could help him. Strike was losing his crowning glory, confidence and appetite in no time.
Our founder, Mr. Ang Eng Keong, chanced upon an article on raw feeding and though skeptical, he decided to give it a try. With just one raw chicken wing, he did his first attempt. Strike was totally ecstatic and completed his meal without hesitation. It was a light-bulb moment for both owner and dog. Since then, Mr. Ang Eng Keong had meticulously studied, researched and improved his methods of raw feeding, aiding to Strike’s full and fast recovery.
Through the years, many cats and dogs had benefited tremendously from Mr. Ang Eng Keong’s raw diet recipes and the countless excellent results achieved, blossomed into an even bigger dream.
In 2013, the Malaysia pet industry witness the evolution of Coco & Joe® BARF™ with Coco, our rescued stray and Joe, our Malaysian grand champion American cocker spaniel, as cover models. It is with much love and pride for Coco & Joe to represent all canines, whether strays or pedigrees, to equally enjoy and benefit the wholesome goodness of Coco & Joe® BARF™
Today, Coco & Joe® BARF™ has become the preferred daily diet for many furkids and is now available in more than 200 pet shops, veterinary clinics and boarding facilities in Peninsula Malaysia.